Tuesday, July 28th, 10AM-5:30PM CST

Move faster. Sell smarter. Win more.

We now live in a customer experience economy.

Business as usual doesn't cut it any longer. True differentiators are harder than ever to come by, and the ones we once relied on are disappearing. Our customers demand consistent, high-quality experiences or else they’ll move on. And as our remote business world leaves more and more people feeling disconnected, the customer experience is more important than ever before.

That's where CRM shines.

CRM has become the central piece of technology that delivers those consistent, high quality experiences our customers demand. But the best technology is nothing without the best practices to drive it.

Are you getting the most from your Sage CRM system?

Join us July 28th for the Sage CRM User Conference 2020 a FREE, one-day, multi-track virtual conference specifically for Sage CRM users!

Our team of expert presenters will show you how to unlock the full potential of your Sage CRM and your business by introducing you to tools and tactics to:

  • provide a consistent, high-quality customer experience
  • increase sales per salesperson and per customer
  • reduce customer turnover
  • save time and money
  • keep your customers and your team connected
  • make your system easier to use
  • customize your system to fit your unique needs
  • maximize your return on your CRM investment

Sage CRM User Conference 2020 Prize Giveaways

Plus, we're giving away a total of $1500 in prizes to lucky attendees!*

*must be present to win; view official rules

Thank You for Attending!

Thank you for helping make the Sage CRM User Conference 2020 a success!

If you missed it, and would like access to videos of the sessions or to get notified when future Sage CRM events are coming up, register using the form.

Thank You for Attending!

Thank you for helping make the Sage CRM User Conference 2020 a success!

If you missed it, and would like access to videos of the sessions or to get notified when future Sage CRM events are coming up, register using the form.

Learn from Expert Speakers with Decades of Experience

David Beard


Jeff Richards


Peter Wolf

Azamba Consulting Group

Paul Caron

Caron Business Solutions

Dan Cousins

My CRM Manager

Joni Girardi

DataSelf Corp

Jeff Gregorec


Don Grubor

Effective Solutions

Ocean Helberg


Namita Kapoor


Rong Chuan Lim


Elizabeth Pienaar


Marc Reidy

CRM Together

Conrad Roux


Dhiraj Singh


Jeff Tweardy

CAT Consulting

Choose from High-Value Sessions

Morning sessions include keynote address and introductory Sage CRM topics.

Afternoon sessions are divided into two tracks: Best Practices, and Add-ons & Extensions

* sessions may be subject to change



Sage CRM and the New Customer Experience Economy

CRM usage has been exploding over the last five years.

Whether you are starting to investigate CRM or have been using Sage CRM for a while, it's beneficial to understand what's driving this demand.

We now live in a customer experience economy. Your customers demand consistent, high-quality experiences or else they’ll move on to competitors.

Continuing to use silos of information locked away in email and spreadsheets and sticky notes limits your ability to respond quickly and accurately. It doesn't scale, resulting in profit erosion and eventual loss of business, even from long-time customers. You may already be experiencing this.

In this year's keynote address, Peter Wolf of Azamba Consulting Group highlights how CRM gives you and your team the tools you need to stay connected with your customers, partners, and team members to maintain the high-quality customer relationships you need to succeed!

NOTE: If you are already using Sage CRM, this session will open your eyes to new ways to take advantage of your investment.


Positioning Sage CRM to Non-Believers

Getting your business—and your employees—on board with the benefits of a CRM system can be tough, but you won't succeed without buy-in from top to bottom.

Join David Beard of Sage to learn how to tactically introduce and manage a Sage CRM discussion into your business. We will blend traditional "uncovering needs and building value" ideas with advice on how to connect CRM features to clear employee and business benefits *and* highlight why buy-in matters more than ever before.


Sage CRM 2021 and the Next 3 Years

Sage CRM is strategically focused on adding a strong CRM toolset to extend the return on investment for our Sage financial customers across the globe.

Join Jeff Richards and David Beard of Sage as they highlight the recent releases and take a high-level look at the near-future for Sage CRM!


Understanding Sage CRM Resources Across the Web

Join David Beard as he shows you how to get the best use out of the resources published in Sage City.

This global community has over 10,000 members focused exclusively on integrated Sage CRM. Within the blogs and forums of Sage City, you'll find information and resources that will help you resolve issues and improve your usage of Sage CRM.

We will also explore how to get the most out of the documentation, articles, free training videos, and code libraries that help make Sage CRM one of the best-resourced products within the Sage portfolio.

Best Practices


Introduction to Deployment Options: On Premises vs. Private Cloud vs. Hybrid

Join Rong Chuan Lim of Sage and explore Sage CRM deployment options including:

  • On-premise Deployment, the typical option
  • Private Cloud Deployment, including Amazon, Azure, Huawei, etc., as well as VPN and VPC peering and large-scale deployment using Cloud Services, ECS, EIP, RDS, VPN, ELB, SSO
  • Hybrid Deployment, an extension of on-premise deployment with which you can leverage 3rd-party services in a private cloud or public cloud


Supporting and Troubleshooting Customizations
Jeff Richards of Sage explains how a new consultant can plan their work to minimise support issues from the moment system design takes place.

This session will also explore the tools available to investigate an issue and at what point it is most likely for you to have to troubleshoot and track down the origin of a problem.


Setting up and Supporting Campaign Management
Join Jeff Richards of Sage to learn how different default campaign actions fit into a custom-designed marketing workflow.

This session will cover designing a graphical workflow and how to call custom behaviour managed by extensions to the product.


Building Key Sage CRM Reports

There are key Sage CRM reports that every company should use to keep CRM users accountable and to manage sales and service activities. Some of these reports are built into Sage CRM; others can be quickly built to provide you with the information and insights you need.

In this session, Don Grubor of Effective Solutions will walk you through accessing and building those reports.


How to Log a Support Case so it Gets Resolved Quickly
Namita Kapoor of Sage explores the lifecycle of a support case, explaining how a problem experienced by a customer is investigated and escalated until the end solution is provided.

She will also highlight the importance of each of the actors in the process and explain what you can do to speed the resolution of your cases.


Resolving Problems in Growing Systems
This session is designed for customers and partners working with a Sage CRM instance who need to understand the factors that effect Sage CRM Performance.

Join Jeff Richards of Sage as he walks through solutions to common Sage CRM growing pains!


How to Make Your Sage CRM Instances Easier to Use
Not everyone realizes how much Sage CRM can bend to be easier to use!

In this session, Dan Cousins of My CRM Manager will cover examples from the field of how organizations have made Sage CRM 'easier.'


Workflow Magic
Leverage Sage CRM’s workflow engine and dashboards to manage processes and give your system meaning.

In this session, Dan Cousins of My CRM Manager will cover examples of Sage CRM’s workflow engine, when and why it makes sense (or not), and review the steps required to implement a workflow successfully.


Maximize Efficiency Using Quick Notifications and Escalation Rules
Quick Notifications and Escalation Rules are two uncomplicated-but-powerful features.

Join Ocean Helberg of Sage as we cover each feature, their features and differences, how to configure them, and what they can do for your business!


Using REST API for Customizations
Conrad Roux of Sage explores the Sage CRM REST API through a C# project that uses CRUD operations to extend the functionality of your CRM.


The Future of Phone Integration in Sage CRM 2020 R2 and Beyond
Sage CRM 2020 R1 removed ActiveX dependency for features such as the Outlook Plugin installation and document drop. Sage also announced that support for existing Sage CRM features that depended on technology using ActiveX would be dropped in the future.

What does this mean for Sage CRM customers? What are the challenges and opportunities that are opened up by this news?

Join Jeff Richards and Elizabeth Pienaar of Sage to find out!

Add-Ons & Extensions


Enhancing Sage CRM Outlook Integration with Accelerator
Are you tired of copying and pasting emails to CRM? Is your sales team not updating CRM with contact details? Is your CRM user adoption poor and killing your return on investment?

Take your Outlook integration with Sage CRM to the next level with Accelerator for Sage CRM and view your Sage CRM and Sage 300 data from within Outlook, create entities from emails, save emails, log call notes, and more!

Join Marc Reidy of CRM Together as he showcases what Accelerator can do for your team.


Improving Sage 100 Integration to CRM with Greytrix
Take your system to the next level using the Greytrix version of Sage 100 integration to Sage CRM!

In this session, Dan Cousins will review the design, functionality, features, benefits, and key differences between this integration and Sage's free integration.


Maximizing Benefits and Minimizing Costs when Adding CRM to Sage 300
Adding Sage CRM to your existing Sage 300 infracture is a great idea!

Done properly, this can move your software past accounting-only to a true enterprise planning system.

Done poorly, it can cost a lot with no obvious benefits.

In this session, Paul Caron of Caron Business Solutions will walk you through a planned and deliberate approach to maximize benefits and minimize costs when adding Sage CRM to Sage 300.


Going Mobile with Sage CRM and MobileX
Remote sales don’t have access to customer data? Sales have to wait to return to the office to log updates? Can’t customize the system as you want? Need to file emails from your iOS/Android smartphone?

With MobileX, your Sage CRM system becomes the most powerful collaboration tool in your business. MobileX is a web-based Mobile solution for Sage CRM that can be rolled out to any device with a simple URL. You can log phone call notes and emails, navigate your data and view your sales pipeline, record customer visits, take notes on training, and more!

Join Marc Reidy of CRM Together to see what MobileX can do for your business.


Increasing Productivity with Greytrix CTI and Productivity Pack
Greytrix, a Sage Gold Development Partner, helps organizations enrich customer experiences with their 'Productivity Suite' comprising of Self Service Portal, CTI, and Business Manager for Sage CRM.

Join Dhiraj Singh of Greytrix to see what the Productivity Suite can do for your business!


Improving Project and Field Service Management with TimeLinx PSM for Sage CRM
TimeLinx PSM (Project and Service Management) is a powerful tool entirely embedded within Sage CRM that extends the functionality of the entire customer, project, and service delivery lifecycle in a single system, reducing errors and duplicate data entry, enabling faster time to cash, and offering real-time reporting along with alerts and notifications.

TimeLinx PSM converts closed opportunities to projects, enabling users to manage tasks, time and expense, inventory, assetts on through to scheduling and dispatch and service delivery integrated with your accounting solution. TimeLinx also includes a complete mobile solution that supports any smartphone or tablet.

If you are a project or service organization using Sage CRM, you will definitely want to join Jeff Gregorec of TimeLinx to learn how TimeLinx PSM can improve your project and service management!


Easing Integrations with 3rd-party Tools and Hubs (Cloud Elements, Zapier, etc.)
Sage CRM has a powerful and simple-to-use set of APIs.

In this session, Jeff Richards of Sage will explain how these APIs are being made central to Sage's plans for Sage CRM, how the product is being opened up for integration through its software development kit (SDK), developer resources, and 3rd-party tools—and what it all means for your business.>


Artificial Intelligence and Natural Language for Sage by DataSelf Analytics

Take advantage of artificial intelligence, natural language, and machine learning from anywhere, anytime!

Now, like searching on the Internet, anyone can build reports and dashboards from Sage using plain English!

Join Joni Girardi of DataSelf to see:

  • how to use natural language for report and dashboard creation
  • must-have reports and dashboards for unparalleled insights
  • a 30-minute deployment overview
  • how data warehousing can add value to your business


Showcase: Editable Grids, Customer Portals, Reporting, and Open Source Resources
Join Marc Reidy of CRM Together for an add-on showcase packed with tools to generate more value from Sage CRM, including:

Editable Grids to speed up data entry and improve the user experience
Self-Service Portal to empower your customers by providing an online portal integrated to Sage CRM allowing customers to build their own orders that push to Sage 100/300
FREE open source tools to speed up quote creation, enable inline editing and signature capture, and add a WYSIWYG Editor to your Sage CRM screens

Plus, see how to expose Crystal Reports via Sage CRM!


Exploring the Google Maps Add-on for Sage CRM
Give your CRM users the option to display all of your CRM company records in Google Maps with the Google Maps Add-on for Sage CRM!

Different pinpoint colors differentiate between Customer and Prospect companies. You can also search for leads from the Google Maps interface and add them directly to CRM as Prospects. If your salespeople do route sales, there is also the option to build pre-defined routes with this addon.

Join Don Grubor of Effective solutions to see what the Google Maps add-on can do for your team.


Enhancing Integration to Bridge the Gap between Sales and Accounting
Integration is the key to any successful Sage CRM implementation.

In this session, Jeff Tweardy of CAT Consulting will show you how to make enhancements to allow users to access data easier and more efficiently.

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